Amagi Media Labs IPO GMP Today: Amagi IPO GMP Hits 10%₹398 Listing Price?

Amagi Media Labs IPO is opening for subscription on January 13, 2026 and will close on January 16, 2026. The issue is getting attention in the grey market as traders and retail investors track the latest GMP before the bidding begins.

The Bengaluru based media tech company is entering the public market at a time when interest in digital TV and streaming platforms is rising.

The company operates in the cloud based advertising and media technology space. It works with broadcasters and content owners to manage and monetize TV channels across connected TV and FAST platforms.

With the IPO now live, the focus has shifted to GMP trends, price band, listing expectations, and how the market is reacting.

Key takeaways On Amagi IPO

• Amagi Media Labs IPO opens on January 13 and closes on January 16
• Price band is set at ₹343 to ₹361 per share
• GMP on January 12 stands at around ₹37
• Estimated listing price is close to ₹398
• The issue size is ₹1,788.62 crore
• Shares are expected to list on January 21 on BSE and NSE

Amagi Media Labs IPO GMP Trend

The grey market premium for Amagi Media Labs has seen some movement over the last few days. Earlier in January, GMP was seen near ₹43 which indicated a stronger listing interest. As of January 12, 2026, the GMP has settled near ₹37 per share.

This means Amagi Media Labs shares are trading about 10 percent higher than the upper price band of ₹361 in the unofficial market. Based on this GMP, the estimated listing price is close to ₹398 per share. This points to moderate listing gains rather than an aggressive debut.

Grey market trading is informal and not regulated. It depends on demand from traders who deal in unlisted shares before the IPO listing. GMP changes daily and can move sharply during the subscription period.

Current Grey Market Numbers

Detail	Value
Upper price band	₹361
Current GMP	₹37
Estimated listing price	₹398
Implied listing gain	Around 10 to 11 percent

These numbers reflect the market mood just before the IPO opens for subscription.

Public sentiment on social media

Discussions on X are mostly neutral to slightly positive. Many posts are sharing GMP updates in the 9 to 10 percent range. Some investors are tracking it as one of the mainboard IPOs of the new year.

There is no heavy excitement like some high GMP issues. People are treating it as a steady media tech IPO rather than a fast money opportunity. Some tweets point out that early investors such as Premji Invest and Accel are using this IPO to exit part of their holdings.

Overall, the tone is practical. Investors are checking dates, price band, and GMP rather than making strong predictions.

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Amagi Media Labs IPO details

The IPO is a book built issue of ₹1,788.62 crore. It includes both a fresh issue and an offer for sale by existing shareholders.

IPO detail	Information
Issue type	Book built IPO
Total issue size	₹1,788.62 crore
Fresh issue	₹816 crore
Offer for sale	₹972.62 crore
Price band	₹343 to ₹361
Lot size	41 shares
Minimum investment	₹14,801
IPO dates	Jan 13 to Jan 16
Listing date	Jan 21, 2026
Exchange	BSE and NSE

The company has kept the minimum lot size at 41 shares. Retail investors need to invest about ₹14,801 at the upper price band.

About Amagi Media Labs

Amagi Media Labs was founded in 2008. It is a Bengaluru based software as a service company focused on cloud driven media and advertising technology. The company helps broadcasters and content owners run channels across traditional TV, connected TV, and FAST platforms.

Amagi works with global platforms such as Roku, Pluto TV, and Samsung TV Plus. Its platform allows media companies to upload content, manage ad inventory, and earn revenue from ads shown to viewers.

The company earns most of its income from advertising led monetisation of TV and streaming channels. With the rise of FAST channels and connected TV, Amagi operates in a fast growing segment.

Financial performance

Amagi Media Labs has shown strong revenue growth over the last three financial years. The company has moved closer to profitability though it is still in the red.

For FY23, the total income was ₹724.72 crore. This rose to ₹942.24 crore in FY24 and further to ₹1,223.31 crore in FY25. This shows steady growth in the core business.

For the half year ended September 30, 2025, the company reported total income of ₹733.93 crore. Profit after tax during this period stood at ₹6.47 crore which is a positive sign after years of losses.

Profit and loss trend

Financial year	Revenue	Net profit or loss
FY23	₹724.72 crore	Loss ₹321.27 crore
FY24	₹942.24 crore	Loss ₹245 crore
FY25	₹1,223.31 crore	Loss ₹68.71 crore
H1 FY26	₹733.93 crore	Profit ₹6.47 crore

Losses have reduced sharply. Ebitda turned positive in FY25 at ₹23.49 crore. This shows that the company has improved its operating performance.

At the end of H1 FY26, the net worth stood at ₹859.34 crore and the company remained debt free.

How IPO money will be used

Amagi Media Labs plans to use the money raised from the fresh issue to strengthen its technology and cloud infrastructure. Around ₹550.06 crore will be spent on improving its platform and data systems.

Some funds will be used for inorganic growth. This includes possible acquisitions in the media and technology space. The remaining money will go towards general corporate purposes.

Since a large part of the IPO is an offer for sale, a good portion of the total issue size will go to existing investors who are selling their shares.

Promoters and ownership

The promoters of the company are Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu. After the IPO, promoter holding will reduce from 15.76 percent to 14.14 percent.

At the upper end of the price band, the company is valued at a market capitalisation of around ₹7,809.84 crore.

Should investors look at GMP

The current GMP of ₹37 suggests that the market expects Amagi Media Labs shares to list at a premium. The implied listing gain of around 10 percent is seen as moderate in the current IPO market.

This is not a very high GMP issue like some hot IPOs. It is viewed as a stable media tech play. Investors are attracted by the company’s presence in the connected TV and FAST space. They are also watching the improving financial numbers.

At the same time, concerns remain about the company’s history of losses and the large offer for sale portion.

Overall view on Amagi Media Labs IPO

Amagi Media Labs IPO is entering the market with balanced sentiment. The GMP indicates a decent listing but not a strong one. The company operates in a growing sector with global clients and a cloud based business model.

Revenue growth has been strong. Losses have reduced. Ebitda has turned positive. These are positive signs for long term investors. The IPO structure shows that early investors are also booking profits.

For short term traders, GMP suggests around 10 percent listing gains. For long term investors, the focus will be on how Amagi performs in the connected TV and FAST ecosystem after listing.

Tags: Amagi IPO, IPO GMP, Media Tech IPO, Connected TV, FAST Channels, Stock Market

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