DNPA Code Of Ethics

Why Share Is Falling is a voluntary and proud signatory to the Code of Ethics and Guidelines framed by the Digital News Publishers Association (DNPA) of India. We fully subscribe to and strictly adhere to the following principles laid down by the Association for maintaining the highest standards of digital journalism.

1. Accuracy and Fairness
We are committed to publishing accurate, fact-based, and unbiased content. Every article on Auto, Finance, IT, and Pharma sectors is researched using primary sources such as stock exchange filings (BSE/NSE), company press releases, regulatory disclosures (SEBI, RBI, FDA, etc.), earnings call transcripts, and official government data. Facts and figures are cross-verified from at least two independent, credible sources before publication. In case of any error, we promptly issue corrections with full transparency.

2. Impartiality and Objectivity
Our editorial content remains free from any political, corporate, or external influence. We do not accept payment or favours for coverage, suppression, or favourable portrayal of any company or individual. Analysis of falling share prices is based purely on publicly available data and logical interpretation, not on sponsored narratives.

3. Right to Privacy
We respect the privacy of individuals and companies. Personal information is never disclosed without consent. Photographs, financial details of private individuals, or sensitive commercial data are used only when they are in the public interest and sourced legitimately.

4. Distinction between News and Opinion
All explanatory articles and market analysis pieces are clearly labelled as “Analysis” or “Opinion” wherever editorial interpretation is added. Straight news reporting on corporate results, regulatory actions, or sector developments is kept separate from personal views of the author.

5. No Plagiarism
Every piece of content is originally written by our editorial team. Where external data, charts, or statements are used, proper attribution and source links are provided. We do not copy or rewrite content from other publications without adding substantial original value.

6. Transparency about Sources
Whenever possible, we provide direct hyperlinks to original documents (SEBI filings, company websites, exchange announcements, annual reports). Anonymous sources are used only in exceptional cases where public interest outweighs identification, and even then, the information is corroborated through multiple channels.

7. Avoidance of Sensationalism
Headlines and content are written responsibly. We avoid click-bait or exaggerated phrases that may mislead readers about the gravity of a share price movements. The focus remains on factual explanation rather than creating panic or hype.

8. Right of Reply
Any company, individual, or entity that believes it has been unfairly represented in our content has the right to send a rebuttal. We undertake to publish the response with equal prominence within 48 hours of verification.

9. Corrections and Apologies
If any factual inaccuracy is discovered after publication, we immediately append a correction note at the top of the article along with the date and nature of correction. In cases of serious errors, a separate apology is issued.

10. Advertising and Sponsored Content
All advertisements, including Google AdSense units, are clearly identified. We do not publish sponsored articles or paid news disguised as editorial content. Native advertising, if any in future, will be labelled “Sponsored” or “Brand Content” as per DNPA and ASCI guidelines.

11. Protection of Children and Vulnerable Sections
We do not publish content that may harm minors or exploit vulnerable communities. Financial education content is presented responsibly without encouraging reckless trading behaviour.

12. Complaints and Redressal
Readers may send complaints regarding violation of this Code to contact@whyshareisfalling.in. All genuine complaints will be examined by the editor within seven working days, and appropriate action (correction, clarification, or removal) will be taken.

By adhering to the DNPA Code of Ethics, Why Share Is Falling reaffirms its commitment to credible, responsible, and ethical digital journalism in the financial and business domain. This Code is displayed permanently on our website as a mark of accountability towards our readers and the wider investing community in India.